Brant Cooper | Author, 'The Lean Entrepreneur' & 'The Entrepreneurs Guide to Customer Development'
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The session starts with an overview of Lean Startup and in particular, the challenges faced by those innovating in the enterprise. Participants are then walked through a hands-on exercise where they are asked to create and execute an experiment "MVP". Attendees conduct their experiment in real time with real customers, all in just a few hours. And finally, Brant guides the room through a series of "lessons learned" reflections, connecting attendee's learning to their daily work.
Attendees will learn hot to use new tools, including Move the Needle's Customer Zoom, Value Stream Discovery and Experiment Map, focusing attention on discovering new value for market segments.
Brant's approach is practical, hands-on, and informed by our experience on the front lines of enterprise innovation and lean startup. Brant literally wrote the book on it: the NYT bestseller The Lean Entrepreneur.
Participating teams will learn:
This workshop has been battle-tested with hundreds of teams across multiple industries. Participating teams often see results in just a few days, since content is based on real-world business problems being faced by each team.
Brant Cooper helps organisations big and small innovate. He is the co-author of the New York Times Bestseller, The Lean Entrepreneur and is a sought after speaker, advisor and mentor.
He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure.
Brant authored The Entrepreneur's Guide to Customer Development, the first purpose-written book to discuss lean startup and customer development concepts, earning a distribution of over 50,000. He has worked with thousands of entrepreneurs across the globe.
Brant is the co-founder of Moves the Needle Group, which has advised the innovation practices of such leading companies as Qualcomm, Intuit, Capital One, Pitney Bowes and Hewlett-Packard.
He is the co-author with Eric Ries and Patrick Vlaskovits of the NY Times Bestseller, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets (Feb 26, 2013).
|workshop||Lean Entrepreneur Accelerator Program with Brant Cooper|
|when||Thursday 19 June 2014 | 9am - 5pm|
|where||Level 4, Hilton Sydney
488 George Street, Sydney NSW 2000
|cost*||$800 Incl. GST from 18 April 2014|
* Workshop registration includes morning and afternoon tea and lunch.
Not in Sydney? Join us in Melbourne on Monday 16 June 2014 for Brant's workshop »